SEGA approached us seeking to explore various avenues of promotion for their upcoming video game, "Like A Dragon: Infinite Wealth".
We developed a concept that introduces the game's new setting of Hawaii in a fun and intriguing manner. Leveraging the popularity of social media sensation Druski, we crafted the role of a zany tour guide. He guides viewers through the delights of Hawaii while also cautioning them about the perils of the dark underworlds depicted in the game.
This project resulted in a 30% surge in pre-sales for SEGA's latest title.
Responsible for initial concept, treatment, script, directing
