AC Milan sought to leverage their partnership with BMW in a unique way. They weren't interested in a "car commercial". Recognizing this opportunity, we capitalized on the team's presence in America during their summer tour to showcase the city of LA through the perspectives of two American players from the club. Given their shared background growing up together and journey to playing together on the same team, our objective was to craft a natural conversation that narrated their story against the backdrop of BMW.
Responsibilities included developing the initial concept, scripting, directing, and overseeing post-production.
