Role: Creative Director / Director
For The Crew Motorfest campaign with Ubisoft, I led the creative development and direction for an integrated content activation featuring NFL star CeeDee Lamb. My role spanned concept creation, talent collaboration, and on-set direction—shaping the narrative that connected car culture, gaming, and sports in one cohesive story.
I oversaw all phases of production, including the design and visual approach for the custom vehicle wraps, wardrobe, and environment builds; directed the car meet experience and influencer content; and guided the hero edit from rough cut to final delivery across platforms.
The final campaign included CeeDee’s cinematic gameday arrival, a Dallas-based car meet with top automotive creators, and a branded livestream experience timed to the Season 8 launch of The Crew Motorfest. The video is currently at 2.4 Million views on Ceedee's Instagram and is his highest performing ad content.
